Chemistry and Magic Straight Down the Line, 2018
The mysterious relationship between company founder Percy Ritherdon and Chung Ling Soo – the American illusionist whose fatal encounter with a magic bullet trick shocked 1918 Britain – resonated in Nicola Ellis’ embedded residency with the company. Percy’s interest in chemistry and magic led to an unusual range of Ritherdon products, initially concentrating on electroplating and enamelling for the Edwardian bicycle boom, but also on making tricks for magicians.