We can do more, 2019
Inspired by employee handbooks at The Senator Group and their ethos ‘we can do more,’ Dan created bold, mono-coloured signs and slogans that encouraged small everyday acts of individual activism. These subverted the direct language of traffic signs that inform our everyday journeys into a vibrant call to action, installed across Blackburn town centre. The signs were created using the design parameters set out by Margaret Calvert for British road signs in 1957, the first deployment of which was the Preston bypass. The size of the sign, the spacing, text size and typeface were all used as per the instructions laid down by Calvert and her team, with the exception of the colour of the signs themselves.